Editing 7

As the production of our music video is nearing the end April and I revisited the narrative, editing techniques, and the video as a whole to alter areas which needed to be improved. However, since the music video is for a wider audience, April and I thought that only our views on the video would be ineffective. Therefore, we decided to show the video to a range of students in our class who were focusing on other genres, in order to gain positive criticism from a different perspective.

After showing the class our music video for 'Superman' (Shown in the storyboard above), a few suggestions were made in order to improve the quality of our music video. These suggestions included...

Editing Lip Synchronisation

Many people noticed that the image did not synchronise with the music, as I (as the protagonist) was not singing in time with the music when filming. Although, this could be easily altered with the help of speeding up or slowing down the clip, in this case it did not work with great success. Therefore we decided to make use of a cut in of the superman character, this deleted the areas of the girl singing, however the inserted clips of the superman still played parallel to the narrative as the lyrics read"...He's superman...". By using this insert the conventions of a Pop Rock music video have been challenged and developed as it is common for the chorus of Pop Rock Music videos to be solely lip synchronised by the protagonist. However, by using both a short lip synchronisation and a longer insert of another scene, the group has developed these conventions in order to improve our video.

Adding More Cut ins

Furthermore, it was also said that some areas of the music video were too repetitive and played for a long period of time and therefore did not conform to the conventions of a Pop Rock music video. It was then suggested that more inserts were introduced to construct a quick paced music video, however in order to make this successful we made sure that the clips changed on the beat of the music. This would also conform to the conventions of a Pop Rock music video as the clips change on the beat which creates an upbeat feel and emphasises the continuous heavy drumming of the song. Moreover, I the use of cut ins foreshadow the narrative of the geek turning into superman.