What have I learned from the audience feedback- Music Video

After completing the music video the team and I thought that it would be useful to gain feedback from a variety of people in order to evaluate the music video from an audience's perspective, as well as confirm our target audience. Overall we received feedback from 10 candidates, five of these candidates were female, and the remaining male, however the age of the candidates varied between 16 to 40. When questioning the candidates, we asked four compulsory questions these were...

• What genre do you think the music video is?
• What were the best aspects of the music video?
• What were the worst aspects of the music video?
• What are your overall opinoins about the music video?

Here are a few responses to the questions, although we asked a number of candidates, both male and female we were only able to film three female candidates, as it was easier considering our school environment.

Question 1- What genre do you think the music video is?
When asking the candidates which genre they thought the music video was from, the results were interesting. 5 out of 10 candidates suggested that the music video was from a Pop background, as it "...resembled other pop music videos like Avril Lavigne". However, other candidates related the mise-en-scene and the tempo of the music video to a Rock genre. Nevertheless, these results reveal that the music video illustrates both features of a Pop and Rock genre, from the audience's perspective.

Question 2- What were the best aspects of the music video?
The responses to the second question offered a range of positive ideas, for example, many candidates revealed that they enjoyed the humour aspect to the music video and narrative. This is reassuring since it is evident that our attempt to incorporate humour was noticed and appreciated by the audience. Furthermore, candidates also said that the change is costumes were well thought and maintained the audience's attentions. This was also similar to the use of camera transitions since many participants revealed that "...the quick changes of shots were fun and exciting...".

Question 3- What were the worst aspects of the music video?
Although the team and I thought the dim lighting would go unnoticed, 9 out of 10 candidates mentioned that some scenes were unclear, due to the light. It was also stated that "...the scenes with bad lighting appeared grainy". Although the team and I were aware of this our attempts to alter the light settings of the scenes were not successful, therefore this could not be avoided. Nonetheless, it was also said that the dim lighting and grainy scenes reflected the rock influence, as it appeared dark and sinister.

Question 4- What are your overall opinoins about the music video?
Overall, the response from this question was positive since candidates from all ages said that the music video was "...impressive..." Furthermore, many candidates said that they related the music video to either the Pop or Rock genre, as the conventions were employed in an obvious manner. Finally, I was pleased to hear that although candidates were not interested in the Pop Rock genre, the music video kept them enticed and influenced their opinions to buy the single.