To gain audience feedback on the digipak, I have posted my work on social networking site 'facebook' in order for friends to view and comment their opinions. The three main questions that I have prompted the candidates to ask are...
- What do you/ don't you like about it?
- How can it be improved?
- Would you pick it up in a HMV and have a look at it?
I have summarised and evaluated the audience feedback under the questions below...
What do you like about the digipak cover?
Looking over the answers given by the audience for the first question, I noticed that a majority of people said that they liked the idea of contrasting the black and white image against a bright background. I feel that this is because the juxtaposition creates an element of mystery since the audience does not know why the contrast is present, however by picking up the digipak and looking further, the idea of rebellion becomes more apparent. Furthermore, many answers revealed that the audience was impressed by the relationship between the images and the band name and album name. This is shown as a female participant says "...the blend of the dog and girl works really well with the blend of the name The Rockweilers" This again relates to youths as there is a forever changing language that youths use in order to diverge from language of the older generation, therefore the use of 'The Rockweillers' and 'Ruck Fules' plays along with the creation of language that is only understood by youths. Finally, the colour scheme was said to be "...vibrant..." and "...striking..." since the mixture of colour created a surreal atmosphere which juxtaposed with the action in the image, creating a fantasy world for the target audience.
What don't you like about the digipak?
On the other hand, there were few participant who felt that the digipak did not appeal to them. Firstly, it was said that there was '...too much going on...' and that the design lacked a central image. Although, other participants did not agree with this opinion I understand that the design was full of activity, however this was the intention as it illustrated the hectic lifestyle of youths. Nonetheless, I noticed that the only negative comments were submitted by someone of an older age, compared to the other participants. This directly revealed that the digipak did not appeal to people of an older generation.
How could it be improved?
In order to improve my designs in future tasks, such as the advertisement I asked the participants to suggest ways in which the digipak could be improved. This will help me transfer all the ideas based on the digipak onto the second ancillary task. Firstly, I was told that the fonts could be improved by "...making the fonts larger...", personally, I feel that this suggestion is useful as the advertisement will need to be more striking than the digipak, and therefore "..larger seems better". Secondly, it was suggested that the image of the dog should either me made larger or be repeated. Although, it may be difficult to in cooperate repetition of the same image around the page, I feel that the idea of making the dog a focal point in the design is necessary.
Would you pick it up in HMV and look at it?
Overall, a majority of the participants who commented on the digipak said that the design and colour scheme would influence their actions about looking at the digipak. A male participant said that "...although I do not listen to rock the surreal colours and design are enticing..", this reveals that the digipak would attract both male and female, although it was designed in order to gain a predominantly female audience. Furthermore, all the participant between the age of 18-21 said that they would definitely look twice at the album as the manipulated images appear interesting on a first glimpse. On the other hand, few participants said that they would also look twice at the album, but would not be interested in picking it up as the images and colours suggest that the digipak is aimed at a younger audience.
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