As an introduction to the music industry and the production of music videos, I found a selection of my favourite songs and their videos, so that I could briefly analyse the techniques that made each video appealing. This was useful as the use of Mise-en-Scene, camera angles/movement, sound, and lighting in each video could act as a source of inspiration for the future production of my group’s own, promotional music video.
'Yves LaRock- Rise up' Single Cover
- Low angle shots are used, to allow the audience to feel as though they see the cover through a child's perspective, this makes everything feel much more exciting.
- Long shots are also utilised to show the full body performing the skillful, fun activities. This also relates to a specific audience, as skipping is common within the young generation.
- The bold, font is in a style which immediately reminds me of a child's handwriting, influencing the audience to feel as though the single would be exciting and playful.
- The large spectrum of colours in the background, is eye catching, and could easily be spotted in a shop.
- The other objects in the image have been highlighted in bright colours, which links to the background, this allows everything to flow, when looking at the image as a whole.
'Yves LaRock- Rise up' Music Video
MISE-EN-SCENE
- Blue sky reveals a happy, cheerful atmosphere.
- The fact that they are using a skipping rope makes everything appear child-like and imaginative.
- The boys wearing trendy, brightly coloured clothing links to the bright colours of the setting, illustrating a comfort between the boys and the area.
- The boys are wearing suitable clothes, Eg. Trousers, however the girl is wearing a skirt suggesting that she in incapable of skipping.
- When the girl is seen practicing, she wears dark colours, illustrating the frustation behind practicing, however as she gets used to skipping, she wears brighter comforting colours.
- The washing line in the background while she is skipping, shows that she is seen as a domestic person.
- The natural settings, such as the beach proves that skipping has become a natural hobby to the girl.
- Long shot of girl, so that she is in the male gaze.
- Two shot of boys skipping, revealign it is a community acticity.
- Low angle shots reveal the power that the boys have, since they are the only people that can skip with such skill.
- The low angle shots also allow the audience to feel as if they are watching from a child's point of view, therefore evrything appears more exciting.
- The camera also pans across he scene, which makes the audience feel as if they are walking around, watching the performance in reality.
- The close up shots illustrate the emotion and joy that they have whilst watching the performers.
- Tilt shots allow the audience to appreciate every aspect of the performance.
- Cut in shots apply emphasis on the body parts, especially for the female character, this focuses the video on her.
- Slow motion is applied while filming the performers, this highlights the power the boys have, this also allows their power to linger on for a longer period.
- Florescent lighting emphasises the hot summer's weather.
- Darker shadows are cast showing the girl's struggle when practicing.
- Natural, subtle lighting paints a calm scene, reflecting the girl's calm body language, as she succeeds in her task. This also adds a fresh , revitalised touch o the scene.
- Over exposed lighting makes the girl appear to be a godly figure.
- The video begins with diegetic sounds of birds, setting a peaceful mood.
- The sounds that the skipping ropes make, could be mistaken for the cool breeze, also adding to the setting.
- As the Dj begins to play the soundtrack the birds and the rope sounds drown out quickly, and contrast with the upbeat music, this shows that a new day has just begun.
- The upbeat, fast tempo of the song shows the joy and the confidence that the girl has while practicing skipping.
- The hard beats also sounds like the fast heart beats of the performers as they skip.
