Interaction With The Audience

Considering the number of videos that include film footage, and film related iconography, Andrew Goodwin states that "songs are not the movies". He claims that music videos should include scenes with lip-synchronization, so that the artist addresses the viewer directly. Lip-synchronization seems to embrace the viewer, including them in the action. On the other hand he feels that the distance between an actor and the audience in a movie is because of the deliberate ignorance of the camera which makes the scene more natural. An example of the effect of lip-synchronization is Smoke City- Under Water Love, which is mostly set by a peaceful sanctuary-like area by a pool. As many scenes in the video appear surreal with scenes that are played then rewound, it leaves the viewer to feel confused. Nevertheless, the consistent referral to the singer, singing directly to the audience should settle any disorientated feelings.

Smoke City- Underwater Love