Introducing Audiences

The media is practically universal, it is unlikely for someone to go through a day without instinctively noticing the media, from the radio, to the television, on billboards and magazines. The theory is that everyone in the world is part of a specific target constituency for one media product or another.
This theory has risen as many believe that audiences are people with different backgrounds, but who can easily be persuaded to buy products through adverts, or corrupted thoughts, for example because of powerful leaders (Hitler). The media is also branded for having the power to change the behaviour of others through media texts.
An example would be the invention of photography, Film, radio and television. Each invention allowed people of different walks of life to appreciate pieces of entertainment that once was restricted. It can be very easy, living in this media saturated world to forget how strange this might have been. Whereas in the past, many forms of entertainment were only available to those who could afford them, now suddenly films and radio are available to all.

HERBERT BLUMER (1950) describes this as...

“First, its membership may come from all walks of life, and from all distinguishable social strata; it may include people of different class position, of different vocation, of different cultural attainment, and of different wealth. ..... Secondly, the mass is an anonymous group, or more exactly is composed of anonymous individuals [Blumer means anonymous in the sense that unlike the citizens of earlier communities, the people who are members of the mass audience for the media do not know each other]. Third, there exists little interaction or change of experience between members of the mass. They are usually physically separated from one another, and, being anonymous, do not have the opportunity to mill as do members of the crowd. Fourth, the mass is very loosely organised and is not able to act with the concertedness or unity of a crowd”