Recently, it has become more common for music videos to only have brief scenes of which the video follows the narrative. However, it seems a fashion for the music video to promote film more than it promotes the album or artist, this is especially common within the Hollywood film business, and music artists. Many music video such as Madonna- Material Girl incorporates images and iconography that have obviously been inspired by Marilyn Monroe's Diamonds are a Girl's Best Friend.
Madonna seems to imitate the style of Diamonds are a Girl's Best Friend by utilising the same colours, of deep reds and pink, this reveals both celebrities as passionate and seductive. As Madonna created her video years after Marylin Monroe's film, shows that she is trying to reproduce and in fact promote Marylin's lifestyle which was very promiscuous and flirtatious, since she is always surrounded by gentlemen.
As well as trying to imitate the iconography of movies, shown above, there are more obvious link between music videos and films, since many current hits use large film footage in their videos. Some videos like Korn- Did my Time also use similar camera angles and editing techniques to make the music video appear as part of the film, which in this case is Tomb Raider: Cradle of Life. Korn- Did my Time make use of fast transition and extreme close ups to make everything appear distorted and unsettled, as though in an action film. However, music videos that apply film footage and similar filming techniques rarely follow the song lyrics and music.
Korn- Did my Time
'Tomb Raider: The Cradle of Life' Trailer
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