Questionnaire Results

After collecting the data from our questionnaires I input the information into Microsoft Excel, in order to create a tally, which would help make important decisions based on the demographics. For example the targeted 'Age range' and 'Gender and Interests'. However, I chose to imput the most important catergories, hence the headings Gender, Age, Social Class, Favourite Genres, Attraction to Music Video, Interest in Album Covers and Favoured Video.

Class
By looking at the tally chart it was obvious that our targetted audience was of a predominantly Middle Class demographic, this reveals that the catergories will not be effected by the 'Class' demographic.

Targeted Age Range

As the group and I have chosen to produce a Pop Music video, our aim was to create a questionnaire that could display our target age range. After Interviewing a range of twenty people the results show that the most popular age range that preffered Pop music was between 16-18 years old. This was shown as 38% favoured Pop. Nevertheless, ages 19-21 showed similar results as 31% of the candidates also favoured Pop music.
Therefore, it is obvious that our target audience will be young and between the ages of 16-18.


Gender and Genre

After asking the candidates 'What their three favourite genres are?', the results also displayed that a majority of the female candidates favoured the Pop music genre rather than the males. The results from the chart reveal that 8 out of 20 females preferred the Pop genre, whereas only 5 males answered Pop.
This makes it clear that our target audience based on the demographic of 'gender' is a predominantly female audience.


Gender and Preferred Album Cover

To begin thinking about the ancillary tasks of produce an album cover for our artist, I decided to focus on the preferred types of album covers. The results show that between Groove Armada, Pink, Mika and JLS's album covers, Pink was Preferred as 8 out of twenty candidates voted for it. Additionally, the results reveal that the majority of voters were female since only 3 males votes for pink.

These results will soon influence the prduction of the group's album cover. Furthermore, I am planning to carry out more research into 'PINK' to help create a pop ideology that would appeal to females.