DigiPak Questionnaire Result

After collecting the results from the questionnaires that were posted on 'Facebook', the final outcome was of high standard as 18 candidates between the ages of 16 and 21 were able to complete them. Overall, I counted that the questionnaires were answered by 11 females, and 7 males. However, as the number of female and male are not the same, I have found that when comparing the genders and their answers, the results will not be 'fair'. It is for this reason that in some examples, I will interpret the data into graph form, however, I will not take the aspect of gender into full consideration and instead look at the data as a whole.

Chosen Fonts

From the collected data, it is obvious that Fonts 2 and 3 appeared appropriate for the 'Pop Rock' genre, from my target audience's perspective. This is shown as both fonts gained the votes of 7 candidates, whereas only 4 out of 18 candidates chose Font 1. I believe that these fonts were chosen, as Font 2 appears scribbled and rebellious, which relates to the typical appearance of any 'Pop Rock' band. On the other hand, I think that Font 3 was preferred as it is bold and also resembles the font of stencils, which is a common feature in graffiti art. A candidate also stated that they chose Font 3 because "it is similar to the font of Linkin Park's logo", which is a prestigious Rock band.

Artist Cover Art

When questioning the candidates about their preferred 'Artist Cover Art', I found that the three most popular covers were 'Plain White T's' and 'Paramore' and 'Avril Lavigne', as they were both voted 5 times out of 18. Moreover, a number of candidates said that they preferred the 'Plain White T's' as they "liked that the ripped effect showed a rebellious nature..." This is similar to my chosen fonts, as Font 2 also appears rough and unconventional. Similarly, 'Paramore's' RIOT album was chosen for a similar reason, since a candidate stated that they '..like this Paramore cover because it shows the characteristics of the band, especially because of the contrast in colour this makes the name 'RIOT' the centre of the album". I have noticed that this is also similar to the 'Plain White T's' album as the black and white effect on the photograph appears bold against the areas of bright colour, hence revealing the band's boldness.

Type of Art

Looking at the results from this question it is evident that the most popular form of imagery is the use of 'Graffiti'. Nevertheless, as the results are balanced with differences of only 1 candidate, it is difficult to distinguish the best form of art to use. Therefore, I have decided that I will make use with a variety of techniques including graffiti art, abstract art, personal photography, and computer generated (or manipulated) images.

Colour Scheme

The results reveal that the most popular colour scheme for the album cover is the 'Dark Pink' shade. Although the difference in male and female candidates may have affected this result, the fact that our target audience is predominantly female proves that the 'Dark Pink' scheme is appropriate. However, I believe that depending on the ways in which the colour scheme is applied will influence the number of sales between both the male and female audience. Therefore, when creating my digipak, I will use the colours wisely and take the audience's perspective into consideration.

No. of Panels

Another important aspect to consider is the number of sides that the digipak is made of, this is because digipaks are known to have a range of styles, from a four, six, eight or more sided digipak. It is for this reason that I wanted to identify which size appealed the most to my target audience. Looking at the results, it is clear that the preferred style was the 6 sided digipak because it is "...small, compact but still has space for information..." quotes a candidate.