Audience Feedback- Advertisements

By posting both advertisement ideas on the social networking site, Facebook, I was able to decide which advertisement to develop, based on the audience's preferred poster. This was accomplished since all participants gave valid reasons for their decisions, as well as reasons why they did not choose the other advert.

The results reveal that 9 out of 16 candidates prefer 'Idea 1', and the remaining 7 liked 'Idea 2'. The comments left for each idea are shown below.

Idea 1

• "I like the developed combination of the half dog person, it works well with the album cover. I think the other one is too repetitive."
• "The dog is awesome, maybe a bit more in the background. But this one is the best"
• "Defo this one is the best. I don't like the 'available as digipak' bit though.
• "That dog bit is so kool, but it still reflects the album cover because of the background. The other one is still really effective though. But yeh my favourite is this one."
• "They both look really real, but this one seems to have more thought and looks more professional."
• "Yeh, it looks really genuine. I think I prefer this one because it develops on the other one, but there is still a link between the album and this poster. But I think you need to work on the presentation of the bit that says 'available as digipak'.
  
• "This one is the best, I do think you should add a bit more detail in the background. The other one is great as well, just a bit to similar"
• "I like the link you have made with the background, but I think its great how you've got a different angle of the dog bit. Yeh like everyone else I think idea 2 is too repetitive."
• "The half dog half girl image is so interesting, if I saw that in a shop I would want to check out the album. The idea 2 is still good but I think the advertisement should be even more interesting because most people see it first before checking out the album"

These comments show that a majority of the candidates who commented on the ideas preferred this idea, because it appeared more interesting. I think that this is most important as the art not only attracts the target audience who enjoy the music genre, but also people who are interested in the art. However, although most of the candidates prefer this idea, I feel that the advertisement can be improved, and altered considering the constructive criticism such as "..more detail...".

Idea 2

• "This idea definitely shows the link between the album cover and the advertisement. Although the other idea is clever I think that it may be too confusing."
  
• "I like this one, its simple yet straight to the point and promotes the album cover well. But with both ideas I think you can improve the 'available as digipak' area."
• "I prefer this one, I do think that idea 1 is good but the dog does not flow, it just looks as though it is floating"
• "They're both awesome, but this one has a better link to the digipak. I think maybe that little sign at the bottom should be smaller"
• "I like this one better (although I like both) because it has a more grunge/ rock/ pop atmosphere since its all uneven"
• "It looks so authentic, only because I have to choose I will pick this one because I was attracted to it instantly!"
• "Idea 2 is great I would definitely know which album I was looking for If I saw this"

Although these comments are in favour of idea 2, the majority of votes reveal that Idea 1 is the most preferred. However, the comments made are beneficial in the development of Idea 1, as I have realised that the main image of the dog does not flow as well with the images in the background. Therefore, while developing the advertisement I will manipulate the central image in order to make the advertisement art more inviting for the audience.