What have I learned from the audience feedback- Final Advertisement

As a final stage of evaluation for the album advertisement, I asked an audience of different age ranges and music preferences, there opinions of the album cover. I made use of both open and closed questions, since I was interested in their opinions towards the album advertisement, hence the open questions. However, I was also curious to whether the audience would listen to the album after noticing this advertisement. The proposed questions are below:

1. What are your first impressions about the digipak?
2. Do you think there is a direct link towards the digipak art and the advertisement? Did you notice instantly?
3. Would this advertisement influence your choice to listen to 'The Rockweiler's' music?

Audience Feedback
After asking a range of candidates what their first impressions were about the advertisement, a majority of the candidates said that they "...enjoyed the flow of the images...", and said that they could probably guess what music genre the advertisement belonged to. Nevertheless, it was said that this was an advertisement that "...could not be forgotten..." because of the "...interesting manipulation of the dog and human face...". I found that this was extremely useful since the audience recognised the signature image combination of the dog and human, hopefully suggesting that they will not forget the name 'The Rockweilers'. Furthermore, a candidate said that although the advertisement suggested a rock music genre, they would still be interested in the album since the visual reflected a London landscape which is rarely shown on the cover of a digipak, since a majority of artists target their audience world wide hence their neglect in employing London imagery.

A positive response was also given for question 2, as a number of candidates saw the direct link between the digipak and the advertisement. A majority of the candidates said that "...although the central image was different, the background emphasised the relation..." between the album art and the advertisement. Furthermore, it was also said that the font, and background image appeared to be most important for an audience since it includes the important information, hence the direct link between the text and the album. Moreover, candidates stated that the "...layout of the background, text, images..." strengthened the relationship, since these areas were similar to those of the digipak.

Finally, the response to the third question suggested that the advertisement had a constructive impact on the audience, since a majority of candidates said that "...they would be intrigued by the genre as it is clear though the advertisement yet still exciting. I think that this may be because all the images used have been manipulated therefore creating an mysterious visage of the artists themselves. I found that this is important since although the audience may enjoy the music, the image of the band may cause stereotypes the music.