Using, Developing and Challenging Conventions- Advertisement

Before creating the advertisement for the promotion of The Rockweiler's debut album, I researched a range of advertisements from other pop rock artists, as well as artists from different genres. Exploring a variety of advertisements was beneficial since I was able to establish the most important conventions. I noticed that the most significant conventions were present in all music genre advertisements and therefore were essential in my own production. Furthermore, analysing pop rock advertisements furthered my knowledge of the conventions that were recognisable to pop rock music advertisements. Nevertheless, during the production phase I made decisions which either used, developed or challenged the conventions, in order for the best outcome.

Used Conventions
It was vital that I incorporated the essential conventions such as the name of the album and artists. Although the relationship between the advertisement, the digipak and the music video was clear, it was necessary to establish the artist's name, this ensures that the audience does not forget the artist's and could even broaden the profile on the band by telling others. The release date of the album was also essential as it gives the audience a date to anticipate, hence increasing sales. Furthermore, it was essential for legal reasons to state the institution name and logo, therefore promoting the institution who previously aided the band. This may be part of the contract between the institution and the band. Although it was not essential, I also incorporated contact details, such as web-addresses of the band. This was because I found that it was most important in order to keep in close contact with fans, especially as the use of technology is forever developing world wide. Furthermore, this would also attract listeners from not only the Uk, but from around the world. Moreover, I also stated the forms of which the album took. Although a majority of listeners may not consider this, I think that it could nonetheless influence those who have a great concern about the environment. This is as the digipak was primarily invented as a light weight ,environmentally friendly option, apposed to the conventional jewel case.

Developed Conventions
Conventionally, advertisements employ the same images to the digipak in order to create a direct link between both the products. This idea has been developed as I made use of a new more exciting image, nevertheless the concept of the half human, half dog was still noticeable. I developed this as I thought that it was vital that the advertisement was appealing, even to those who are not interested in the music. This also emphasised the name of the band which would hopefully not be forgotten due to the accompanying images.


Challenged Conventions
I have not challenged many conventions, as I feel that by following the most important conventions the audience will gain the most from the poster. However, when planning the poster I aspired to incorporate tour dates, as this was a common feature in pop rock advertisements. Nevertheless, due to the lack of space I felt that the poster would appear too clumsy, and therefore not appealing to the audience, hence the abolishment of this idea.