When drafting the final advertisement, I altered a few areas of the poster. These were suggested by the audience in order to make the advertisement more appealing from their perspective. Firstly, I manipulated the size of the institution logo as the candidates said that it was too big. I found that this was true, since although it is important to certify that the artist is legitimate, the audience rarely notice it. Therefore I made the logo much smaller, however it was still visible. Secondly, I changed the text which read 'available as digipak' as the candidates found that it did not sound genuine. It is for that reason that I changed the text so that it read 'Digipak...Bonus track' as it was simple and straight to the point. Furthermore, I made the font smaller as it was not the most important area of information, this also gave me freedom to space out the other more important areas of text. Finally, I included more images of skateboarders as part of the buildings, this was because a number of candidates suggested that there be more detail in the background. Although, I experimented with superimposing images of paws around the image, I found that it made the poster appear too clustered and distracted the main information. Therefore I abolished that idea and decided to only employ the extra images of the skateboarders.
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