My album advertisement was created using similar imagery to the digipak, as it was necessary to create a obvious link between all products. This would benefit the audience as they would easily relate the music video, digipak and advertisement, therefore revealing that the combination of all three products are effective.
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As initial questionnaires established that a majority of females prefer the Pop Rock genre, the colours used throughout the digipak and the advertisement had connotation of a female based audience. This is also shown by the narrative of the music video, which deals with themes such as 'love'. Nevertheless, this was contrasted with the use of an urban background as I believe that this could attract a wider audience, rather than just a female audience. In order to reinforce this, I have made use of urban landscapes in both the digipak, album advertisement and the settings chosen for the music video.
Furthermore, similar texts were utilised throughout, for example the 'Stencil' and 'Chiller' font. Although this was not utilised in the music video, it nonetheless reflected the genre of music and it was bold yet 'creepy' representing the stereotypical view that rock music is sinister. Moreover, the combination of the 'Stencil' and 'Chiller' font was used in the same way, as important information based on legal terms and sell lines were printed in 'Stencil'. This is because I felt that this font held a sense of authority, and was more bold.
I made use of the same idea of the half dog half female, as it directly reflected the band's name 'The Rockweilers'. However, although the same image of the dog was not used in both the digipak and the advertisement, my questionnaires show that the audience preferred this advertisement, and were still able to create the link between the two products. Furthermore, the dog represents the wild factor of the music video and the youth characters, moreover, the image of the dog also illustrates the protagonist' freedom when choosing which boy she prefers.
The 'close up' central image of the advertisement also reflects the camera techiques used throughout the music video, as a number of shots were 'close ups' since it portrayed the mixture of emotions from each character.
Furthermore, the use of the skateboarders on the top of the buildings is employed in both the digipak and the advertisement. Although they are not in cooperated in the music video, I was hoping to establish a relationship between the idea of 'Superman' having the powers to fly, and the skateboarder rebelling and skating high upon the buildings.
Overall, I believe that the combination of the music video, digipak and advertisement is effective and strong, as I have carefully made use of similar characteristics in all products, in order to aid the audience to associate all products to 'The Rockweiler'. Nevertheless, some traits are more obvious and easily related to all products for example, the colour scheme and target audience. However, other characteristics illustrate other areas of the album, such as other songs. This is most important as I have only produced a music video to one of the songs, 'Superman', therefore the audience are unaware of other songs and their genre. Nonetheless, by in cooperating imagery that reflects other areas of the album, the audience will hopefully be aware of the band's music on a larger scale.
Furthermore, similar texts were utilised throughout, for example the 'Stencil' and 'Chiller' font. Although this was not utilised in the music video, it nonetheless reflected the genre of music and it was bold yet 'creepy' representing the stereotypical view that rock music is sinister. Moreover, the combination of the 'Stencil' and 'Chiller' font was used in the same way, as important information based on legal terms and sell lines were printed in 'Stencil'. This is because I felt that this font held a sense of authority, and was more bold.
I made use of the same idea of the half dog half female, as it directly reflected the band's name 'The Rockweilers'. However, although the same image of the dog was not used in both the digipak and the advertisement, my questionnaires show that the audience preferred this advertisement, and were still able to create the link between the two products. Furthermore, the dog represents the wild factor of the music video and the youth characters, moreover, the image of the dog also illustrates the protagonist' freedom when choosing which boy she prefers.
The 'close up' central image of the advertisement also reflects the camera techiques used throughout the music video, as a number of shots were 'close ups' since it portrayed the mixture of emotions from each character.
Furthermore, the use of the skateboarders on the top of the buildings is employed in both the digipak and the advertisement. Although they are not in cooperated in the music video, I was hoping to establish a relationship between the idea of 'Superman' having the powers to fly, and the skateboarder rebelling and skating high upon the buildings.
Overall, I believe that the combination of the music video, digipak and advertisement is effective and strong, as I have carefully made use of similar characteristics in all products, in order to aid the audience to associate all products to 'The Rockweiler'. Nevertheless, some traits are more obvious and easily related to all products for example, the colour scheme and target audience. However, other characteristics illustrate other areas of the album, such as other songs. This is most important as I have only produced a music video to one of the songs, 'Superman', therefore the audience are unaware of other songs and their genre. Nonetheless, by in cooperating imagery that reflects other areas of the album, the audience will hopefully be aware of the band's music on a larger scale.
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